Subscriber Analytics

We have multiple new analytics graphs for you available in the app and on the web! Let’s start with the new, in-app graphs:

The first graph (purple background) will provide you with the following insights:

1) Total Subscribers: represents the total number of paying and trial subscribers ($1 users are counted as trial subscribers).

Analytics 2.jpg

2) Paying Subscribers: Represents the total number of paying monthly and annual subscribers.

Analytics 1.jpg

3) Trial subscribers: represents the total number of trial subscribers, including the 7-day free trial and $1 first month.

Analytics 3.jpg

The second graph (yellow background)  will help you understand trials and conversions, including:

1) New Converted Subscriptions: represents the total number of trial users who convert to paying subscribers during a particular period of time.

Analytics 4.jpg

2) Trials: Represents the total number of trials (7-day free trial and $1 first month) started during a particular time period.

Analytics 5.jpg

NOTE: Don’t forget to tap on 2w, 1m, 3m, 6m, and 1y to understand how your numbers change over a period of time.

Analytics 6.jpg

You can also easily track subscriber stats on your desktop. After navigating to the “Analytics” tab, you will see three graphs:

1) Total subscribers: after hovering over, you’ll be able to see more granular data about the total, paid, and trial subscribers.

Desktop Analytics 1.png

2) New Trials/New Converted Subs: after hovering over, you’ll see information about the number of converted subscribers and trials.

Desktop Analytics 4.png

3) Churned subs/Renewing subs: after hovering over, you’ll see information about renewing and churned subscribers.

Desktop Analytics 6.png

To change the time interval, navigate to the top right corner and select an interval from a dropdown.

Desktop Analytics 2.png

Do you have any questions about analytics? Email us at creators@playbookapp.io :)

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