Subscriber Analytics
We have multiple new analytics graphs for you available in the app and on the web! Let’s start with the new, in-app graphs:
The first graph (purple background) will provide you with the following insights:
1) Total Subscribers: represents the total number of paying and trial subscribers ($1 users are counted as trial subscribers).
2) Paying Subscribers: Represents the total number of paying monthly and annual subscribers.
3) Trial subscribers: represents the total number of trial subscribers, including the 7-day free trial and $1 first month.
The second graph (yellow background) will help you understand trials and conversions, including:
1) New Converted Subscriptions: represents the total number of trial users who convert to paying subscribers during a particular period of time.
2) Trials: Represents the total number of trials (7-day free trial and $1 first month) started during a particular time period.
NOTE: Don’t forget to tap on 2w, 1m, 3m, 6m, and 1y to understand how your numbers change over a period of time.
You can also easily track subscriber stats on your desktop. After navigating to the “Analytics” tab, you will see three graphs:
1) Total subscribers: after hovering over, you’ll be able to see more granular data about the total, paid, and trial subscribers.
2) New Trials/New Converted Subs: after hovering over, you’ll see information about the number of converted subscribers and trials.
3) Churned subs/Renewing subs: after hovering over, you’ll see information about renewing and churned subscribers.
To change the time interval, navigate to the top right corner and select an interval from a dropdown.
Do you have any questions about analytics? Email us at creators@playbookapp.io :)